What is Programmatic and how does it relate to native advertising?
Here at the Native Advertising Institute, we like to think that native advertising is the most important phenomenon taking place in the world of marketing right now. We are THE Native Advertising...
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Chris Quigley: 5 steps to building your native ad revenues
Presentation: Chris Quigley is Managing Director of Sharethrough Europe focused on growing Sharethrough’s advertiser and publisher partnerships across EMEA. Sharethrough is the world’s biggest native...
View ArticleThe future of Native Advertising
Although there is much confusion about the correct definition of Native Advertising, we can already take a glimpse into the future to discover the potential of this form of advertising.Native...
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5 Pitfalls with Programmatic Native
By Bence Bathi Founder of Totally Native Ltd London, UK Connect As the native industry is developing, more and more advertisers will start diversifying their media mix and will seek to make use of...
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Q&A: Here’s the Challenges Programmatic Native Needs to Overcome
The use of “three letter acronyms, fancy industry lingo and terminology that are sometimes used incorrectly” doesn’t exactly make programmatic native accessible, as one expert puts it. Put simply it’s...
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The 2017 Native Advertising Technology Landscape
By Chad Pollitt VP of Audience and Partner, Native Advertising Institute Indianapolis, USA Connect In the spirit of the well-known ChiefMartec Marketing Technology Landscape Supergraphic, the Native...
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Bidtellect CEO: Partnerships Will Be Necessary on the Tech Side of Native
Bidtellect, the Native platform built for marketers, and TripleLift, the largest Native advertising platform and exchange as measured by comScore, recently announced a partnership with the aim of...
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Why Mobile Native Must Run Programmatically to Succeed
By Robert Wildner VP of Media Operations at Glispa Global Group Berlin, Germany Connect In the mobile advertising space, things are changing and evolving at breakneck speeds. The last two years have...
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It Is Time Ad-Tech Stands up for Itself
By Dale Lovell Chief Digital Officer, ADYOULIKE London, UK Connect From the recent accusations that programmatic adverts, featuring some of the world’s top brands, have accidentally funded terrorism...
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Who Should Own Paid Distribution in Content Marketing?
By Chad Pollitt VP of Audience and Partner, Native Advertising Institute Indianapolis, USA Connect More and more, brands are realizing that the promise of last decade—”build it and they will come...
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The Native Advertising Technology Landscape is Bigger than Expected
In a previous post, Douglas Karr asked, What is Native Advertising? In the article, Douglas featured our latest infographic detailing the entire native advertising technology landscape. This...
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The 2017 Social Media Native Advertising Landscape
By Chad Pollitt VP of Audience and Partner, Native Advertising Institute Indianapolis, USA Connect In January of this year I set out to do something that nobody has yet done – map out the entire...
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Here Is Your Guide to Driving Incredible Business Results via Native Advertising
For the Native Advertising Institute’s latest resource ‘The Global Guide to Native Advertising Technology’, Douglas Karr, Founder, Martech.zone, and CEO of DK New Media, kindly wrote the foreword which...
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3 Surprising Native Advertising Trends for Q1 2017
By Lon Otremba Bidtellect, CEO Delray Beach, Florida Connect Each quarter we at Bidtellect provide a high-level overview of the Native Advertising ecosystem so that marketers can have a deeper...
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Publishers Need New Set Of KPIs For Header Bidding
It’s been well over a year since header bidding took hold of the programmatic marketplace. While much of the ongoing prattle in ad tech will continue to debate its virtues, header’s grip continues to...
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Why True Native Can and Needs to Be Scalable
In Sweden, native advertising is on the rise like in many other countries. Many publishers, agencies, and advertisers use externally linking native ads and also increasingly “true native content”...
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Why Math Behind Native Advertising Works
By Vitaly Percherskiy Co-Founder and CEO of StackAdapt Toronto, Canada Connect Episode 1: The Math Behind Native Advertising In this video, I reflect on how my perspective of native advertising has...
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“Marketers Can’t Rely on the Organic Channels of Last Decade to Deliver the...
Native advertising expert and CMO influencer, Chad Pollitt, is the only person in the world that has catalogued the entire global native advertising technology landscape. His expertise in native...
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‘Everyone Seems Lost on How to Best Use Their Data’
Anda Gansca, CEO and Co-Founder of Knotch, is one of those people who has a real passion for data. In 2012, she founded Knotch — an independent provider of real-time intelligence for marketers that...
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Investments in Getting Reach Should Outweigh the Production Efforts
Native advertising is a great way of getting reach within content marketing campaigns, says to Andre Alpar, Business Angel & CEO at Alpar Beteiligungs GmbH. But there are challenges as well and...
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