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Best Practices for Programmatic Native Advertising
By Chad Pollitt Native Advertising Expert, CMO Influencer Connect Where PPC and display advertising were good at distributing salesy mid- to bottom-funnel content, programmatic native advertising...
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How a Jewelry Brand Increased Brand Awareness with Programmatic Native Ads
This case study first appeared in the ebook “The Global Guide to Native Advertising Technology 2018” The results opened their eyes to the potential of using branded content distributed through native...
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The Main Categories of Native Advertising Everyone Needs to Understand
By Dale Lovell Chief Digital Officer at Adyoulike London, UK Connect Native advertising touches upon many different aspects of the existing media landscape. It’s disrupting, blurring and amalgamating...
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5 Problems with Programmatic Native Advertising and How to Fix Them with AI
By Chad Pollitt VP of Marketing at inPowered Indiana, USA Connect This is a sponsored post by inPowered There have been many complaints over the years concerning digital paid media in general. From...
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4 Classic Misconceptions About Native Advertising
By Julien Mosse COO of Ligatus Paris, France Connect In an increasingly quality-driven ecosystem, the adoption of native advertising is on the rise; with native ad spend expected to hit €13 billion...
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Wie eine populäre Bücher-App mit Content-Empfehlungen Downloads generiert
Diese Case Study erschien zuerst im Ebook “The Global Guide to Native Advertising Technology 2018” Mit Native Discovery von Outbrain erscheint Blinkist in zahlreichen Empfehlungen von...
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The Future of Native Advertising: Much More Use of Data, Analytics and...
“With growth always comes growing pains,” says Eugene Malashenia, Director of Business Development at Voluum DSP, who was an official speaker at Native Advertising DAYS 2018. And the native advertising...
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Digital Advertising and AI: The Best Is Yet to Come
AI can be a powerful tool in the digital advertising industry. But how should you use AI and what does the future hold for digital advertising and AI? We asked Mickael Ferreira, CEO & Co-Founder of...
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Manual Ad Optimisation – a Thing from the Past?
By Jim Desroches Head of Native Advertising Adcash Connect This is a sponsored post from Adcash It’s important to look at how can advertisers scale their native advertising campaigns and achieve the...
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What does the future hold for Native in a Programmatic World?
Q&A with: Kenneth López Triquell Sales Director Europe at Zemanta, an Outbrain company Connect Why should marketers be paying more attention to native advertising? In terms of numbers alone,...
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