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What does the future hold for Native in a Programmatic World?
Q&A with: Kenneth López Triquell Sales Director Europe at Zemanta, an Outbrain company Connect Why should marketers be paying more attention to native advertising? In terms of numbers alone,...
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Manual Ad Optimisation – a Thing from the Past?
By Jim Desroches Head of Native Advertising Adcash Connect This is a sponsored post from Adcash It’s important to look at how can advertisers scale their native advertising campaigns and achieve the...
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Digital Advertising and AI: The Best Is Yet to Come
AI can be a powerful tool in the digital advertising industry. But how should you use AI and what does the future hold for digital advertising and AI? We asked Mickael Ferreira, CEO & Co-Founder of...
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The Future of Native Advertising: Much More Use of Data, Analytics and...
“With growth always comes growing pains,” says Eugene Malashenia, Director of Business Development at Voluum DSP, who was an official speaker at Native Advertising DAYS 2018. And the native advertising...
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Wie eine populäre Bücher-App mit Content-Empfehlungen Downloads generiert
Diese Case Study erschien zuerst im Ebook “The Global Guide to Native Advertising Technology 2018” Mit Native Discovery von Outbrain erscheint Blinkist in zahlreichen Empfehlungen von...
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4 Classic Misconceptions About Native Advertising
By Julien Mosse COO of Ligatus Paris, France Connect In an increasingly quality-driven ecosystem, the adoption of native advertising is on the rise; with native ad spend expected to hit €13 billion...
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5 Problems with Programmatic Native Advertising and How to Fix Them with AI
By Chad Pollitt VP of Marketing at inPowered Indiana, USA Connect This is a sponsored post by inPowered There have been many complaints over the years concerning digital paid media in general. From...
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The Main Categories of Native Advertising Everyone Needs to Understand
By Dale Lovell Chief Digital Officer at Adyoulike London, UK Connect Native advertising touches upon many different aspects of the existing media landscape. It’s disrupting, blurring and amalgamating...
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How a Jewelry Brand Increased Brand Awareness with Programmatic Native Ads
This case study first appeared in the ebook “The Global Guide to Native Advertising Technology 2018” The results opened their eyes to the potential of using branded content distributed through native...
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Best Practices for Programmatic Native Advertising
By Chad Pollitt Native Advertising Expert, CMO Influencer Connect Where PPC and display advertising were good at distributing salesy mid- to bottom-funnel content, programmatic native advertising...
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How Eyewear Manufacturer Boosted Traffic with Paid Distribution and Influencers
This case study first appeared in the ebook “The Global Guide to Native Advertising Technology 2018“ Summary Allure Eyewear is a leading designer and manufacturer of optical frames and sunglasses,...
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How Book App Increases Downloads with Content Recommendation
This case study first appeared in the ebook “The Global Guide to Native Advertising Technology 2018” Blinkist uses Native Discovery with Outbrain to be recommended on premium publisher websites and to...
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The Native Ad Tech Landscape Is Growing at Rapid Pace
By Jesper Laursen Founder of Native Advertising Institute Copenhagen, Denmark Connect In 2017, we at the Native Advertising Institute took on an ambitious project to map the entire native advertising...
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The 2018 Native Advertising Technology Landscape
By Chad Pollitt Native Advertising Expert, CMO Influencer Connect In 2017 the Native Advertising Institute (NAI) took on an ambitious project to map the entire native advertising technology landscape....
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Native Programmatic: What Does It Mean for Publishers?
By Danielle Borao Marketing & Communication, Plista Today, we are discussing the hot topic of programmatic advertising. We recently had a look at how this automated buying method yields a great...
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How Brand Raised Awareness with Programmatic Buys Hitting Audiences at...
Summary The Huddle Room managed to create awareness for Dry Eye Syndrome and the brand Systane, by creating native ads for the “Generation Screen” with the message: “If they can’t stop, they can adapt”...
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How Crowdfunding Platform Increased Donations With Programmatic Native Ads
Summary Through a combination of native advertising and banner ads and a clever use of programmatic, Xaxis raised awareness and money for the United Nations’s Girl Fund Campaign and drove traffic to...
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Investments in Getting Reach Should Outweigh the Production Efforts
Native advertising is a great way of getting reach within content marketing campaigns, says to Andre Alpar, Business Angel & CEO at Alpar Beteiligungs GmbH. But there are challenges as well and...
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‘Everyone Seems Lost on How to Best Use Their Data’
Anda Gansca, CEO and Co-Founder of Knotch, is one of those people who has a real passion for data. In 2012, she founded Knotch — an independent provider of real-time intelligence for marketers that...
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“Marketers Can’t Rely on the Organic Channels of Last Decade to Deliver the...
Native advertising expert and CMO influencer, Chad Pollitt, is the only person in the world that has catalogued the entire global native advertising technology landscape. His expertise in native...
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